Google Business Profile Management for Businesses Who Sell Locally

We create, optimise and manage your Google Business Profile to get you seen by more of your potential customers online.

Why is Google Business Profile so important?

Google Business Profile (GMP) listings can be incredibly important to the success of local businesses. However, they are often neglected or overlooked entirely.

Many businesses don’t understand the benefit, and even if they did, how to manage and optimise their listing.

We take care of this and support your business’s full search marketing strategy.

Create & Optimise

We’ll build your Google Business Profile for you, adding all your business, contact, product and website info that customers need to make a quick and easy purchase.

Your listing will then be managed with regular updates and posts to give you greater rankings and visibility locally.

Reviews & Reputation Management

Your GMB profile is a great place to collect and show off all your reviews. however, these need to be managed to build and maintain your reputation.

You need to reply to every review, good or bad, timely and in a way that best lends to your reputation.

We’re experts in reputation management. We’ll respond to all reviews for you.

Live chat & customer service

One of the latest releases from Google Business Profile is the messaging feature. This allows people to send you queries straight through your GMB listing.

This is fantastic for you and your customers. But take too long to respond, and Google will remove this feature to prevent any negative experience for users from being ignored.

We are on hand to respond to your message 24/7, 365 days a year.

What is Google Business Profile?

A Google Business Profile is a business listing that helps you be seen on Google Maps and listed on Google search engine results pages.

Having Google Business Profile is the same as having a presence on Google Maps. To set this profile up, you will need to create a Googe My Business account. It’s only from this account that you can manage your Business Profile.

From your account, you can share important and attractive information about your business that potential customers in your area may like to know.

You can include opening times, your phone number, a link to your website, pictures of your business location and interior, products and services you sell, promotions, business updates, unique features about your business, and more.

Once published, people searching for your business or your products and services in your area will be able to see your Google Business profile and make enquiries, leave reviews, call your business, discover your products and services, and decide whether to buy.

Why do I need Google My Business Profile?

Your Google Business Profile and Google My Business account should not be underestimated.

Google Business Profile is a crucial tool for attracting local customers. Here are some key ways businesses use their Google Business Profile to attract more local customers.

Get to the top of Google Search Results

We cannot all have our business rank higher than big, established chain stores on search results, but on Google Maps and the ‘three pack’, you can.

This is because Google Business Profiles play by different rules than SEO for organic Google ranking or Google Ads on search results pages.

They are given special placement on these results pages above the organic and paid listings when a user’s search intent is to find a local product or service.

With high-ranking and advert-paying competitors out of the picture, all you need to do is beat your local competitors in the ranking of Google My Business Profile rankings.

Your Google Business Profile needs to be optimised.

Like organic listings on search engines, which are positioned based on your site’s on-page SEO, backlinks and technical SEO, your profile will be ranked against your competitors’ profiles.

And on Google Search Result pages, only the top three profiles are shown. This means your business profile needs to be optimised.

Optimisation of your Google Business Profile can be overwhelming. Beyond the usual business information, you have to curate a profile using keyword analytics, paying special attention to the description, products, photos and videos, NAPs, posts, direct messages, reviews, FAQs, attributes, and more.

Easy contact and engagement

There are many ways would-be customers can interact with your business. Google Business Profiles offer local searchers a choice of quick call and messaging options for fast answers to the questions that will influence their decision to purchase.

This is especially important if your business does not hold the first-place organic rank on Google for your products or services.

Quick answers to questions like, “do you have this in stock?”, “do you have a free appointment now?” or “do you offer vegetarian options? Can be the difference between a sale made or lost to faster-responding competitors.

Valuable insight about your audience and performance

Experienced managers of Google Business Profiles use its analytics dashboard to better understand their audience and local search performance.

You can gain key insights into what search terms are getting the most traffic, how people found your business, how they interacted with your profile and how you are performing compared to competitors in your category.

All this information can help you optimise your Google Business Profile and website to gain even greeted ranking, traffic and sales.